Friday, May 15, 2015

The Rugby Diaries: The Thought That Counts

Everyone wants success. However they define it or categorize it, the bottom line is that everyone wants to achieve success. For one team it could mean achieving a winning season. For another it could be stepping up to the next level and moving up a division or raising enough money to have a permanent field and clubhouse for the team. Visualizing the goal is only the first step, though. The next step is planning, thinking about how to go about achieving that success. The key to remember is that different goals require different plans and pursuit angles; and thus they require different ways of thinking about these goals. So, in this case, not only does the thought count but  the kind of thought counts just as much.

If a team's goals are competition-based, addressing issues concerning those types of goals would be different than the issues concerning surrounding goals based in a goal like increasing participation. Both goals would affect the team differently and have elements that interact in a different manner, so strategies used in association with those goals would have to be different as well.

One way goals and pursuits can differ is whether or not they are concrete or abstract in nature. Abstract concepts could require more complex plans that don't necessarily take a direct path to the end, while concrete goals might have more set and direct path to the desired end result. Look at it this way. A team that wants to see an overall increase in participation numbers elements of recruitment, advertisement and public awareness, retention efforts, practices, the number and quality of B side matches, the overall social climate of the team as well as a host of other elements. A team that has a goal of acquiring a permanent home has to set out and achieve fundraising and logistic goals. Aside from complications in the acquisition of land and property, there likely aren't too many intricacies to work around.

The importance of thought doesn't start and end with finite goals. Keeping thought present and fresh in the minds of club members can positively affect and even change the direction and image of a club. Applying business or marketing strategies can go a long way towards building a team's ranks by using unconventional means to find help from atypical places. Putting a public relations lens on general operations of a club can help rehab a team's image in the public eye, which will make people more apt to support the club in the future. Running a club that will be successful and lasting requires a thought process and an approach that goes beyond thinking one weekend at a time.

Just generally thinking out of the box can benefit a club and help them offer services to players and fans that others do not, and these extra offerings can make a club more popular in the eyes of competitors and spectators a like. An easy way to do this is to pass on or create employment opportunities for players. This would be useful for incoming college players or players new to the area, because if someone is unemployed they certainly can't play rugby. Those who are involved in fields that could be of use to players have a unique opportunity to help be of benefit to their club in a big way as well. For example, if a person involved with a club is in the field of personal training, physical therapy or something dealing with the health and rehabilitation of the body, he or she has a unique opportunity to add those services to the team's slate of offerings. Most clubs would kill to have a legitimate trainer on the sidelines, let alone someone to sooth their tired and aching bodies in the aftermath.

Clubs also think of how they can be attractive to potential players and coaches. Thinking of how to make a club of use to people who will likely never play a minutes in their lives is an approach worth exploring. For example, a club could reach out to schools in the area with journalism programs. By offering students a chance to sharpen their skills by covering matches and interviewing people, it allows an entirely new set of eyes to be placed on the club and, depending upon how established the journalism program is, give the team a whole new level of exposure. The charity angle is always good too. If done properly, there's nothing bad that can come from playing charity matches for a cause or taking donations at an event just for the sake of doing something good.

Whether a team is looking to run a better club or run their club better, it's the thought that counts; and if your way of thinking isn't working it's never a bad idea to change up your way of thinking. That new approach could lead a team down the path to greatness and take the organization to never before seen heights.

No comments:

Post a Comment